We create high-quality, meaningful digital experiences for small, focused, well-defined communities.
We believe that by focusing on specialized communities and prioritizing quality, we can build successful, sustainable businesses—designed to stay small but profitable—through deep understanding of the people we’re building for, resulting in digital experiences that people love and value.
What is Nyfik?
Ny-fi-ken : Swedish for curious.
Nyfik is a purpose-driven software company rooted in curiosity and impact. We focus on specialized communities and interests—the people and needs often overlooked by traditional startups—by creating thoughtful and high-quality products designed to truly meet their needs.
We don’t build for everyone. We build for people who care deeply about something—and we do it with care, craft, and intention.
Unlike many startups chasing scale at all costs, we prioritize depth over breadth. We believe successful software comes from designing closely with the communities we serve and taking the time to get it right.
Our Culture
Driven by curiosity, we are always learning, evolving, and improving, ensuring that every product we create is intentional and impactful.
We believe that the best ideas come from diverse perspectives and exploring problems from multiple angles, which is why we collaborate with people who challenge assumptions and bring fresh, purposeful approaches to our work. Our culture is built on flexibility and support, fostering an environment where creativity, joy, and sustainability are prioritized, allowing us to do our best work without burnout.
the humans behind nyfik
We co-founded Nyfik to build intentional, high-quality products that serve passionate, focused communities. With experience leading and scaling at companies like One Medical, Strava, Pinterest, Xbox, Starbucks, GlycoFi, and Kana, we’ve seen what it takes to deliver meaningful impact—and we’re choosing to do it differently this time: staying small, staying curious, and making sure to build with people at the center.
Michael Horvath
Co-Founder & CEO
MacBeth Watson
Co-Founder & Head of Product and Design
Natalia Horvath
Operations Lead
Interested in joining the team.
We’re hiring at Nyfik. We’re building tools that reflect strong values and serve real people—starting small, staying small, and focusing on what’s useful. We care deeply about how things are made and who they’re made for. If you’re someone who values clarity, sustainability, and software that matters, we’d love to talk.
Curious to learn more?
If you’re here, it’s likely because we reached out—or you heard about us in conversation. If what we’re building resonates with you, we’d love to connect.